Bloody Fingerprints

Creative idea

We have all experienced the annoyance of a paper cut. But what if the seemingly harmless bleeding doesn't stop? For a person with hemophilia even a minor paper cut can end with serious consequences. To highlight the severity of the disease, we used newspaper as a tool. By incorporating bloody fingerprints throughout the publication, we lead the reader from the cover to the very end, culminating in an advertisement that offers an explanation to raise awareness. Project was completed in cooperation with media graphics students from the Estonian Academy of Arts.

Brand name: Estonian Society of Hematologists
Advertiser / client: Estonian Society of Hematologists
Product / service: NGO
Campaign name: Bloody Fingerprints
Agency network: INDEPENDENT AGENCY
Agency: Tabasco, Tallinn
Web address: https://hemofiiliapaev.ee/en/
Creative director: Kerstin Raidma
Art director: Kerstin Raidma
Copywriter: Tarmo Sikk
Designer: Mart Erman, Karl Kristjan Kits, Jakko Pitk, Inga Prosinga, Kaspar Kallaste
Account director (agency): Indrek Viiderfeld
Client account director: Dr. Mariken Ross
Additional company: Editor, English copywriter - Anna Stina Tõnissaar Photographer and video - Indrek Kasesalu