Beer from Ukraine

Creative idea

There is a major political disruption in Europe: the war between Russia and Ukraine. Ukraine has the sympathy of the world, but this is especially true in Finland. Finns have in their collective national memory the wars against the Soviet Union in the 1940s. The task was easy: we just had to dramatize in as clear and simple way that Obolon is a beer from Ukraine: by creating a Ukrainian flag out of beer and the blue sky.

Brand name: Obolon
Advertiser / client: Galatea Beverages
Product / service: Beer
Campaign name: Beer from Ukraine
Agency network: INDEPENDENT AGENCY
Agency: hasan & partners, Helsinki
Creative director: Timo Huopalainen
Art director: Antti Kaarto
Copywriter: Timo Huopalainen
Designer: Jesse Heinillä
Account director (agency): Henri Hietala
Managing director: Riku Vassinen