CAPS LOCK YOUR WORLD

Creative idea

Acne is a common issue, especially among teenagers and young adults. We've noticed an interesting behavioural insight: young people with acne resort to wearing caps, believing it helps conceal their skin imperfections. However, in doing so, they miss out on valuable experiences. We believe this is unfair. Therefore, we decided to show how exactly does it look from the perspective of people dealing with acne. We created posters for ACNESTOP: one part of visual showed an inner side of cap, while the other part depicted what they were missing. As we see, CAPS LOCK YOUR WORLD, but not your acne.

Brand name: Acnestop
Advertiser / client: Arterium
Product / service: Remedy, cream against acne
Campaign name: ACNESTOP. CAPS LOCK YOUR WORLD
Agency network: LEO BURNETT
Agency: Leo Burnett Kyiv
Executive creative director: Jorg Riommi, Kosta Schneider
Creative director: Anatoliy Davydov
Art director: Mykola Korolyov
Copywriter: Olena Danylchenko
Account director (agency): Olena Tkachova
Managing director: Svitlana Zagidko