honest away from home

Creative idea

'Tiger Energy Drink is a brand with a strong internet presence in Bulgaria. We've created the character Tigerman and turned him into a memelord and shitposter, while transforming the brand into a beloved one, winning the hearts of many. 'It was time for Tigerman to step out of his home and go beyond. So, we opted for the simplest, most honest, and humble approach: just asking people to buy our product. Politely, with a simple 'please,' a.k.a. shitposting meets real life. back translation of the copy: Buy the product pls At least one pls

Brand name: Tiger Energy Drink
Advertiser / client: Tymbark
Product / service: FMCG
Campaign name: honest away from home
Agency network: INDEPENDENT AGENCY
Agency: proof., Sofia
Creative director: Angel Iskrev
Art director: Kristiana Vulcheva
Copywriter: Teodor Genov
Designer: Max Tassev
Account director (agency): Lyubomir Kashilski
Additional company: strategist: Niki Dievski junior copywriter: Zhivko Bozdanski account executive: Radina Chehlarska