Merry Matrixmas

Creative idea

For Slovaks, Christmas is a time for family gatherings and traveling to different parts of the country. An iconic symbol of Christmas and travel is the Star of Bethlehem. We symbolically captured this in our visual through the lights of a car passing over the horizon. We emphasized the lights because, during the Christmas period, there are only a few hours of daylight in Slovakia.

Brand name: Škoda
Advertiser / client: Škoda Auto Slovensko
Product / service: Škoda Car
Campaign name: Škoda Seasonal Campaign
Agency network: PUBLICIS
Agency: Wiktor Leo Burnett, Bratislava
Executive creative director: Peter Kačenka
Creative director: Peter Michalka, Lukáš Lukonič
Art director: Dominik Hasák
Copywriter: Lukáš Lukonič
Designer: Dominik Hasák
Account director (agency): Andrea Vozárová
Client account director: Katarína Pevná