We Named It ''Defender'' For A Reason / Ken Jones

Creative idea

A 'Defender' campaign built on the essence of the brand: Defending Nature. A campaign created emphasizing the cultural heritage of Land Rover, which have been preferred by explorers, environmentalists, conservationist, and many professions involving nature since the beginning of production. We have noticed that people who dedicate their lives to defending these causes share a common characteristic beyond their courage, strength, and relentless determination. They all drove a strong and reliable vehicle to accompany them in their missions, a Land Rover. Thanks to vehicle's advanced technology, it has enabled people throughout history to serve nature in the best way possible.

Brand name: Land Rover
Advertiser / client: Jaguar Land Rover
Product / service: Defender
Campaign name: We Named It ''Defender'' For A Reason
Agency network: TBWA WORLDWIDE
Agency: TBWA\Istanbul, Istanbul
Media agency: Group M
Executive creative director: Volkan Karakaşoğlu
Creative director: Serdar Güngör, Mesut Koçarslan
Art director: Utku Gümüş
Copywriter: Sarp Karagemicioğlu
Account director (agency): İpek Albudak
Client account director: Dilara Altuncu
Managing director: Ela Bilgisel
Additional company: Account Executives: Su Pulur, Kadriye Ferhatoğlu