T-Shirt

Creative idea

In the digital world, personal data protection is one of the most important issues. We prepared a print ad campaign for Maximum Virtual Card which helps protecting the information on the card, and shopping safely from the websites that are not reliable or used for the first time. We added the credit card information on the items that are common on online shopping as if the information is a part of the purchased product. In this way, we promoted our target group to use Maximum Virtual Card for their online shopping and to protect their personal data.

Brand name: Maximum
Advertiser / client: Türkiye İş Bankası
Product / service: Virtual Card
Campaign name: Show Your Style
Agency network: INDEPENDENT AGENCY
Agency: Kaf / Ankara
Web address: https://www.kaf-adv.com/
Agency chief executive officer: Hüseyin Kaim
Creative director: Aziz Yayla
Art director: Hazal Karaca, Başak Özel, Caner Açıkalın
Copywriter: Kazım Nurik