We Belong Together

Creative idea

Key Visual Description: 'We Belong Together' encapsulates the unity and shared passion between us and the players. This powerful message was brought to life through our Television Commercial, which resonated deeply with our audience. The TVC not only communicated our core message but also provided the creative foundation for a series of striking key visuals. These visuals prominently feature the players and the National Team’s Captain, Marco Rossi, showcasing our unwavering support and connection to the team. This campaign underscores the essence of camaraderie, illustrating that, on and off the field, we are one with the players.

Brand name: Hungarian Lottery Company - Tippmix
Advertiser / client: Hungarian Lottery Company
Product / service: Tippmix / Sports betting
Campaign name: We Belong Together
Agency network: INDEPENDENT AGENCY
Agency: Lounge Group Budapest
Additional company: 235 Productions
Web address: https://szerencsejatek.hu/
Executive creative director: Péter Radovics
Creative director: Bálint Gusztáv Monori
Art director: Péter Hárságyi, Balázs Tóth
Copywriter: Ádám Grósz, Richárd Sárközi
Account director (agency): Dániel Sperczel, Zsófia Kővágó, Anna Kárpáti
Director: Péter Juhász
Director of photography: Gábor Garai
Agency producer: Dreissiger László, Liza Kozma, Borka Babócsai