Daily Hate

Creative idea

Slovak journalists regularly face hate speech from politicians and even more aggressive threats from the public in private messages. The cruelty of these messages is beyond people's imagination. On the occasion of World Press Freedom Day, Telekom decided to highlight this problem and pay tribute to Slovak journalists. We joined forces with the biggest Slovak newsrooms and printed a newspaper called Daily Hate. Instead of interviews or columns, this special issue published real messages that journalists receive daily. For the first time, everyone could see for themselves the aggressive and vulgar threats journalists face.

Brand name: Telekom
Advertiser / client: Telekom
Product / service: Image
Campaign name: Daily Hate
Agency network: SAATCHI & SAATCHI
Agency: MUW Saatchi & Saatchi Bratislava
Web address: http://respectjournalists.com
Creative director: Jaroslav Vigh, Adam Baska
Art director: Eduard Drexler, Tomas Banik
Copywriter: Zuzana Martiniakova, Sabina Lukacova
Account director (agency): Tatiana Hrutkova
Strategic planner / strategist: Kamil Charvat, Lenka Dzurendova
Director of photography: Lukas Krist, Martin Palkovic, Michal Rodom
Additional company: Account Manager: Zuzana Havranova Programmer: Pavol Eichler