One by Chipperfield

Creative idea

To promote a new retail estate project in Austria – designed by David Chipperfield – we created an exclusive teaser mailing for potential customers who already showed interest. The goal was to raise their interest in the project by emphasizing the uniqueness of the project. We choose a visual language that refers perfectly to the style of Chipperfield. Very straight, minimalistic and reduced to the max. We worked only with 1 font size and and one single position of the project title on every page. The mailing is oversize and consists of a envelope, a wrapping and a booklet.

Brand name: One by Chipperfield
Advertiser / client: Schwarzweiss Immobilien
Product / service: Real Estate
Campaign name: One by Chipperfield
Agency network: INDEPENDENT AGENCY
Agency: EN GARDE – Graz
Additional company: Ortneretc.
Chief creative officer: Patrick Haas
Creative director: Patrick Haas
Art director: Wolfgang Ortner
Copywriter: Patrick Haas
Designer: Tina Pansy, Mot Suwat
Account director (agency): Nora Steinbauer
Photographer: Thomas Schrott, Winfried Flohner