A BRIEF TO SAVE OUR WATER

Creative idea

Water shortage is a global problem... We went to Cannes to find a solution to this global problem. We hung up banners in the Palais, displaying water bodies at risk from all around the world... Then we invited them to join the challenge and come up with ideas that are Cannes-worthy to help the cause. We created a special brief format. We used the American services, which creatives love to doodle, as a medium to convey our problem. We collected ideas from creatives through specially created American services.

Brand name: Reckitt US / Finish
Advertiser / client: Reckitt US/ Finish
Product / service: Dishwasher Detergent
Campaign name: A BRIEF TO SAVE OUR WATER
Agency network: INDEPENDENT AGENCY
Agency: Happy People Project
Art director: Cansu Bayrambey
Copywriter: Alperen Yalçıngil
Account director (agency): Gözde Nur Akbaş, Cemre Akçaoğlu
Client account director: İrem Kara
Managing director: Yaşar Akbaş, Orçun Onural, Pelin Börk
Strategic planner / strategist: Özgün Özkalay, Nilüfer Özlem Akbaş, Ezgim Avkaroğulları
Additional company: Creative Group Heads: Şadi Akbudak & Mesut Yüksel Acc Spv: İlayda Serbest Acc Exe: Zeynep Çavuşoğlu Graphic Designer: Aydın Önel Marketing Director: Tarık Bayar Sr BM: Nadezha Stepanova, George Drossinos BM: Claudia Aldabo Hernandez