ARTI VS FAKE part 1. News Factory
Creative idea
Traditional anti-fake initiatives tend to use the same channels as the trolls and unworthy journalists are using (TV, media outlets, social media). Thus, to broaden the positive effect rather than just duplicate existing formats, an implementation of unusual mediums has been considered. The comic book was created for the mixed audience of three countries (Ukraine, Armenia and Poland). The storyline tells about Tina the Cat and Archie the Dog have teamed up in an unexpected alliance and set off in search of quality news and journalism standards to confront the almighty Mr. Fake, who runs the news-factory, which produces fakes.
Brand name: ARTIFAKE
Advertiser / client: Creative Europe program; IRF; Konrad-Adenauer-Stiftung; UCF; Embassy of the Kingdom of the Netherlands in Ukraine; Ministry of Culture, National Heritage and Sport (Poland); MPU
Product / service: Comic Book
Campaign name: ARTIFAKE
Agency network: INDEPENDENT AGENCY
Agency: Internews Ukraine, Kyiv
Web address: https://artifake.org/en/#manual-block
Copywriter: Mykhailo Komarov, Oleksandra Panova
Designer: Dmytro Zinchuk, Karina Strokan, Denys Baluba
Illustrator: Dmytro Zinchuk
Additional company: Andriy Kulakov – Program Director / Head of the project;
Oleksandra Panova – Project Manager;
Yuliia Mishyna – Project Coordinator;
Nadiia Ushchapivska – Media Manager;
Olga Sushytska – Communications Director;
Oleksii Mizin – Contracts and Budgeting Team Leader;
Anastasiia Chukh – Financial manager;
Oksana Volosheniuk – Reviewer, The Academy of Ukrainian Press
