Orange

Creative idea

You don’t usually need a disposable plastic bag. Most of fruit and vegetables are already protected by nature’s perfect package - the peel.

Brand name: LIDL Slovak republic
Advertiser / client: LIDL Slovak republic
Product / service: Protect Slovak rivers
Campaign name: Protect Slovak rivers
Agency network: LEO BURNETT
Agency: Wiktor Leo Burnett, Bratislava
Executive creative director: Peter Kacenka
Creative director: Martin Keder, Stefan Andrejco
Art director: Martina Mihalova
Copywriter: Martin Keder
Client account director: Marian Zverbik
Strategic planner / strategist: Dominika Mudra