THE BEST SIDE

Creative idea

Molokiya brand has found the solution in the situation with a pretty limited advertising budget and persistently strong competitors' activity. The brand has turned its product packaging back to the front and started to show its side with ingredients in all possible communication channels to prove that product and ingredients are more important than the brand name itself.

Brand name: MOLOKIYA
Advertiser / client: MOLOKIYA/ PRIVATE JOINT STOCK COMPANY “TERNOPIL DAIRY FACTORY” https://molokija.com/
Product / service: DAIRY PRODUCTS
Campaign name: THE BEST SIDE OF MOLOKIYA
Agency network: INDEPENDENT AGENCY
Agency: Banda Agency, Kyiv
Creative director: MAKSIM BORITKO
Art director: ANNA UDOVENKO / OLEKSANDRA SHCHERBAKOVA
Copywriter: NASTIA BURGANOVA / OLESIA BONDAR / SOFIIA PANASENKO
Designer: FOSHCHAI KRYSTYNA/ VASYLASH HORDII / VELYCHEV IEVGEN / YURA RUSOVSKYI
Account director (agency): ZHENIA DVORETSKA / ALYONA ZYKOVA
Client account director: YULIA KOVALCHUK
Managing director: OKSANA VELYCHKO
Strategic planner / strategist: YULIIA SHYRIANINA / NASTIA PECHERYTSIA / NASTIA MARKOVA
Film production: SHELTER FILM
Director: OLEG TOMIN
Post production: TPH ONE