SHOWCASE
The Pasta Poster
Entry code: 0301006GD22
Agency: stoff Werbeagentur GmbH, Vienna
Advertiser / client: Josef Recheis Eierteigwarenfabrik und Walzmühle GmbH
Group: C. OUT OF HOME (OOH), Billboards
Creative idea
“Naturally wrapped in paper: The Recheis Organic Pasta.” To promote the new Recheis organic range, available in sustainable paper packaging, we created a poster that embodied the message: The poster was simply pinched in the middle, transforming it into the shape of farfalle pasta piece.
Brand name: Recheis
Advertiser / client: Josef Recheis Eierteigwarenfabrik und Walzmühle GmbH
Product / service: Noodles
Campaign name: Recheis Organic Pasta
Agency network: INDEPENDENT AGENCY
Agency: stoff Werbeagentur GmbH, Vienna
Executive creative director: Karl Royer & Bernd Wilfinger
Art director: Judith Kroisleitner
Designer: Elisabeth Grasberger
Account director (agency): Claudia Pisch
Photographer: Paul Bauer
