The Most Important Call in Life - Waiting Figure

Creative idea

When it comes to organ donations and transplants, Serbia has one of the lowest rates in Europe. Unfortunately, the COVID-19 pandemic has only made the situation worse. In 2022, due to the pandemic and the restrictions on medical procedures, only 2 organ transplants have been performed, leaving approximately 2000 people awaiting the life-saving call for organ donation.

Brand name: The Most Important Call in Life
Advertiser / client: Hemofarm Foundation
Product / service: Non profit
Campaign name: The Most Important Call in Life
Agency network: INDEPENDENT AGENCY
Agency: JAZAVAC I UTORAK, Belgrade
Web address: http://www.najvaznijipoziv.rs
Creative director: Žarko Veljković, Dušan Čežek
Art director: Žarko Veljković, Ognjen Zdravković
Copywriter: Žarko Veljković, Ana Pupovac
Account director (agency): Ljiljana Vučetić, Ana Pupovac
Additional company: • Sanda Savić, Senior Director of Corporate Affairs and Communications of Hemofarm Group, Member of the Executive Board of Hemofarm Foundation. • Ivana Minović, Coordinator of the Campaign The Most Important Call in Life and Project Manager at Hemofarm Foundation. • Alena Pajić, Assistant of the Campaign The Most Important Call in Life and Project Manager at Hemofarm Foundation.