Landscapes On Weapons

Creative idea

Ukraine has always inspired artists with its landscapes. At least it used to be like that before the war. Now, weapons meld with the scenery, reminding us of the pain. But we found a light there — the 'Perevtilennya' project, which creates art objects from used weapons for sale at auctions. We have designed an identity for them. The logo is a circle — a metaphor for transformation. Black posters display weapon silhouettes. Remove the sticker to see brightness — a hope to cleanse Ukraine from weapons. Remove all the stickers — a picture will appear. Bright, as it was before the war

Brand name: Perevtilennya (Ua) / Reembodiment (Eng)
Advertiser / client: Bui-Tur
Product / service: Charity Campaign
Campaign name: Weapons Purified By Art
Agency network: INDEPENDENT AGENCY
Agency: Rocketmen Agency, Kyiv
Web address: https://www.instagram.com/buitur_go/
Executive creative director: Artem Beseda
Creative director: Artem Beseda
Art director: Maria Plotnikova
Copywriter: Tetiana Kopytko
Designer: Oleksandra Simkovska, Zhanna Komar
Account director (agency): Kateryna Makhnakova
Client account director: Kateryna Makhnakova
Managing director: Yulia Stolpnik
Film production: Parsec Studio
Director: Alex Alexandrovich
Director of photography: Andrii Lahoshnyi
Music: Zakhar Dziubenko (Rockot)
Agency producer: Kateryna Makhnakova
Post production: Parsec Studio
Additional company: Voice: Zakhar Dziubenko (Rockot)