SHOWCASE
Street names
Entry code: 0302003GD21
Agency: Tabasco, Tallinn
Advertiser / client: Bauhof
Group: C. OUT OF HOME (OOH), Posters
Creative idea
Many Estonian street names share the same name with everyday items - such as bricks, gravel, sand, saw, etc. We decided to pick some store-related street names and turned them into an ad for Bauhof DIY store. “Brick” “For construction works, You can find in Bauhof” etc... We soon went viral, and the rest is history.
Brand name: Bauhof
Advertiser / client: Bauhof
Product / service: DIY store
Campaign name: Street names
Agency network: INDEPENDENT AGENCY
Agency: Tabasco, Tallinn
Creative director: Oliver Lomp
Art director: Kuldar Leement
Account director (agency): Sandra Ollik
Client account director: Evelin Pae
