IKEA

Creative idea

2020 was not an easy year, especially for the 250,000 Israeli first graders who couldn't go to school during their challenging formative years, when they're supposed to learn the most valuable skills – writing and reading. IKEA's vision is to create a better everyday life for the many. We used IKEA's iconic graphics to create A to Z billboards, and we turned every media surface into a learning tool while encourage parents at home to print the study cards and tape them to A furniture. Within the IKEA stores we have added study cards so every visit to the store will be an educational experience as well.

Brand name: IKEA
Advertiser / client: IKEA ISRAEL
Product / service: Furniture
Campaign name: IKEA summer school
Agency network: MCCANN WORLDGROUP
Agency: Mccann TLV
Executive creative director: Sigal Abudy
Creative director: Ran Alon
Art director: Adi Manor
Copywriter: Niv Herzberg, Lior Golbary
Designer: Eliezer David, Lital Novak
Account director (agency): Michal Popov
Client account director: Bat-El Assayag
Media director: Ronnie Alderoty
Managing director: Sapir Zagury – Geva
Strategic planner / strategist: Shlomi Nachmias