REAL STREET DOGS – MATI

Creative idea

Every animal deserves a proper address, one that signifies a home, not a landfill. Unfortunately, in Greece, the harsh reality is far from this, with an estimated 760,500 dogs and 2.07 million cats living on the streets. A Little Shelter, an Athenian animal shelter, emphasizes that adoption is the only solution. The “Real Street Dogs” campaign seeks to raise awareness about the stray animal crisis through real images captured via Google Street View, on real streets. By featuring these authentic snapshots, the campaign highlights the harsh reality faced by stray dogs, making them the central focus of the print campaign.

Brand name: A LITTLE SHELTER
Advertiser / client: A LITTLE SHELTER
Product / service: PETS & ANIMALS
Campaign name: REAL STREET DOGS
Agency network: MCCANN WORLDGROUP
Agency: MCCANN ATHENS
Media agency: UMW
Executive creative director: ALEKA PAPADIA
Creative director: PANOS PAGONIS
Art director: MICHALIS ALEXIOU, KONSTANTINOS TSAGKAKOS, VIVIAN KALOMOIRI
Copywriter: DESPINA KARAKOSTA, ELENI PERPERIDOU
Account director (agency): IRENE ANAGNOSTOPOULOU
Media director: Maria Anatolianou
Managing director: HARRY PARIANOS
Strategic planner / strategist: VENIA KORONIDI
Senior planner: ISAVELLA KRITSALI
Pr director: VENI KLEONAKOU
Music: OXYZED
Agency producer: MANOLIS MATA
Additional company: Senior Motion designer: Spiros Raptis Motion designer: Aristidis Pesmatzoglou, Marianna Koulouridi