TRAIN

Creative idea

Christmas often inspires us to make loved ones happy with gifts, and adopting a pet may seem like the perfect surprise. However, pets are not objects but living beings needing constant care, love, and commitment. This Christmas, A Little Shelter, a Greek animal shelter focused on adoptions launched a thought-provoking campaign to encourage people not to adopt, unless they think twice. By placing messages in pet stores and online, the shelter highlighted that adopting a pet is a serious, lifelong decision, drawing significant attention to the importance of responsible pet ownership.

Brand name: A LITTLE SHELTER
Advertiser / client: A LITTLE SHELTER
Product / service: PETS & ANIMALS
Campaign name: ANIMALS ARE NOT CHRISTMAS GIFTS
Agency network: MCCANN WORLDGROUP
Agency: MCCANN ATHENS
Media agency: UMW
Executive creative director: ALEKA PAPADIA
Creative director: PANOS PAGONIS
Art director: MICHALIS ALEXIOU, KONSTANTINOS TSAGKAKOS, VIVIAN KALOMOIRI
Copywriter: DESPINA KARAKOSTA, ELENI PERPERIDOU
Account director (agency): IRENE ANAGNOSTOPOULOU
Media director: Maria Anatolianou
Managing director: HARRY PARIANOS
Strategic planner / strategist: VENIA KORONIDI
Senior planner: ISAVELLA KRITSALI
Agency producer: MANOLIS MATA