Shaping Better Care

Creative idea

As the warmth of our hands can create any shapes of clay plasticine, so the warmth of loving heart can shape a better care for children Visual materials were based on bright plasticine illustrations, through which we showed families who have already dared to take this step. We chose this technique, known to us since childhood, because just as the warmth of our hands makes plasticine a flexible material for the realization of fantasies and dreams, so the warmth that a child receives from their parents shapes its personality and future.

Brand name: UNICEF Ukraine
Advertiser / client: UNICEF Ukraine
Product / service: Communication Campaign
Campaign name: Shaping Better Care
Agency network: INDEPENDENT AGENCY
Agency: Postmen, Kyiv
Chief creative officer: Olga Mykhalets
Art director: Iryna Pavlova
Copywriter: Anastasia Russu
Designer: Liza Chepugova
Account director (agency): Hanna Savchuk