Awards: Shortlist
Entry code: 0304010GD23
Agency: 180heartbeats + JUNG v MATT, Warsaw
Advertiser / client: Betclic Group
Group: C. OUT OF HOME (OOH), Ambient & Experiential

Creative idea

PSG VS. BAY. A very big match, played on a very inconvenient evening: 14/02 at 9PM. Many fans were trapped on Valentine's dates, unable to watch the match or check their phones without receiving a bad look from their partners. To defy the odds, Betclic created a unique experience. Selected Betclic users and their partners were invited to a special dinner. A 10-course meal with a twist. Each dish reflected the main events of the match in real time. Keeping users updated about their bets, without their partners noticing. A real WIN - WIN. Well, except for PSG

Brand name: Betclic
Advertiser / client: Betclic Group
Product / service: Betclic
Campaign name: Foodball
Agency: 180heartbeats + JUNG v MATT, Warsaw
Additional company: Grupa Komunikacja Plus, Warsaw
Production company: F25 Production House
Creative director: Pablo Dominguez Agregan
Art director: Joanna Kaniewska
Copywriter: Anna Jedryka
Designer: Marek Kaleta
Account director (agency): Radoslaw Smorga
Pr director: Jagoda Pretnicka-Markiewicz
Photographer: Daniel Korzewa
Film production: Marcin Dworucha
Director: Michal Panasiuk
Post production: Jan Wachowski
Additional company: BETCLIC: Ricardo Domingues Ricardo Malaquias Bartek Ploskonka Adrian Sztuk Dominik Mataniak GRUPA KOMUNIKACJA PLUS: Marcin Kuchno Hubert Raczkowski Daniel Harasim F25 PRODUCTION HOUSE Monika Wagner Wojciech Klimczak Kinga Borowa


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