WALKSWAGEN

Creative idea

During the European Mobility Week, we changed naming from Volkswagen to WALKswagen and presented a new, durable and ecological model - sneakers in collaboration with the Slovak brand Novesta. WALKSWAGEN became our 'walking billboard' that presented brand's ambition to drive less and walk more for at least one week in a year, because we believe everyone can do it and especially urban people who use cars for short trips most of their time. Our sneakers delivered the message of Volkswagen being the only automotive brand that actually helped cut emissions actively by walking and not just by driving less.

Brand name: Volkswagen Slovakia
Advertiser / client: Volkswagen Slovakia
Product / service: Automotive
Campaign name: WALKSWAGEN
Agency network: MULLENLOWE
Agency: MULLENLOWE GGK, Bratislava
Agency chief executive officer: Marek Pajtas
Chief creative officer: Vlado Slivka
Executive creative director: Brano Mlady
Art director: Brano Mlady, Martin Leitner
Copywriter: Mario Lapos
Designer: Michaela Bizikova, Denis Sivak, Jan Krska
Client account director: Katarina Bizubova
Strategic planner / strategist: Jakub Straka