Suicide or Femicide?

Creative idea

There was something wrong with these deaths. The situation of the women who allegedly died by “falling” from the balcony brought one question to mind: Suicide or Femicide? BirGün wanted to make the public question this by creating a monumental “inverted balcony” installation at the heart of Istanbul. A traditional media space was transformed into a very simple and eye-catching outdoor idea. The color and architecture of the balcony were kept all in line with the building, yet the design being upside down, made people were reminded of “the brutally reversed truth” in just a second.

Brand name: BirGün Newspaper
Advertiser / client: BirGün Newspaper
Product / service: Real Life Installation
Campaign name: Suicide or Femicide?
Agency network: TBWA WORLDWIDE
Agency: TBWA\Istanbul, Istanbul
Media agency: OMD Turkey
Additional company: OMD Turkey
Web address: https://www.birgun.net/
Executive creative director: Volkan Karakaşoğlu
Art director: Kemalcan Başaran - Ece Aktürk
Client account director: İrem İlyas
Managing director: Ela Bilgisel
Strategic planner / strategist: Muammer Nuray
Senior planner: Berkay Başer
Pr director: Pro İletişim
Photographer: Ozan Çakmak
Music: Emre Irmak
Agency producer: Taha Palta - Tansu Aktürk
Post production: Basement
Additional company: İlkay Gürpınar - Chief Creative Officer Toygun Yılmazer - Chief Strategy Officer Burçin Birim Sadıkoğlu - Deputy Managing Director Nisan Danışman - Head Of Strategy & Consultancy Naz Uzkan - Account Executive Cantekin Güngör - Creative Group Head Önder Dündar - Creative Group Head