Earthquake Calendar

Creative idea

The 'Earthquake Calendar' campaign was launched to address Turkey's earthquake vulnerability, especially in high-risk areas like Istanbul. The initiative aimed to raise awareness about earthquake preparedness and encourage proactive measures to reduce potential damage and loss of life. At its core was a monumental Jenga calendar, installed at Muze Gazhane, a prominent Istanbul museum. This immersive installation symbolized the unpredictable nature of earthquakes, creating a sense of urgency and motivating individuals to act. By engaging the public and effectively spreading the campaign’s message, the initiative sought to emphasize the importance of disaster preparedness within the community.

Brand name: İhtiyac Haritasi
Advertiser / client: Ihtiyac Haritasi
Product / service: Association
Campaign name: Earthquake Calendar
Agency network: TBWA WORLDWIDE
Agency: TBWA\Istanbul
Web address: https://deprem.nrkzlab.com
Agency chief executive officer: Burcu Özdemir
Chief creative officer: İlkay Gürpınar
Executive creative director: Volkan Karakaşoğlu
Creative director: Merve Subaşı Gezer - Serdar Güngör
Art director: Seray Samancı
Copywriter: Sungun Çalışkan
Designer: Seray Samancı
Account director (agency): Ömer Üstündağ
Client account director: Seçil Eda Karbo
Managing director: Tuğyan Çelik
Strategic planner / strategist: Yunus Hısımcıl
Senior planner: Elif Sayın
Photographer: Tugay Durmaz