The Inclusive Table

Creative idea

Mastercard believes in connecting everyone to Priceless™ possibilities. When it comes to people with permanent and temporary disabilities, the lack of accessibility in bars, restaurants and public events is preventing them from enjoying a normal social experience. Through The Inclusive Table, Mastercard wanted to activate hospitality industry owners to add accessibility features in their locations. First, we built The Inclusive Table, a custom-made object designed with inclusive principles to accommodate different needs. Next, we designed its blueprint which we sent to 1200 Slovenian business owners, so that they could offer a version of The Inclusive Table in their own spaces.

Brand name: Mastercard
Advertiser / client: Mastercard
Product / service: Mastercard Card
Campaign name: The Inclusive Table
Agency network: MCCANN WORLDGROUP
Agency: McCann Bucharest
Digital agency: MRM Romania
Additional company: MRM Romania, Povem, Amais
Executive creative director: Simona Suman, Costin Bogdan
Art director: Corina Ionita, Andrei Popa
Account director (agency): Anca Glisca, Lucia Rusu, Mareja Gornik, Dunja Prelog, Ajda Perme
Strategic planner / strategist: Stefan Chiritescu
Agency producer: Tiberiu Munteanu, Cosmin Hritcu
Digital creative: Cosmina Chelariu
Additional company: Iris Popescu - Architect AMAIS MIhaela Serban - Architect AMAIS Vlad Daraban - Director Heaalth Arc