The Laundry Screen

Creative idea

To celebrate SSC Napoli’s fairytale in the UEFA Champions League, Prime Video decided to make the game accessible to all football lovers in the city. To do so, we created an immersive experience that took place in the beating heart of Naples: the Spanish Quarters. Here, we turned the iconic washing lines into a screen where we projected the match, allowing all fans to enjoy 90 minutes of football, passion and joy. And, most importantly, to witness a legendary moment for their club.

Brand name: Prime Video
Advertiser / client: Prime Video
Product / service: Prime Video
Campaign name: The Laundry Screen
Agency network: PUBLICIS
Agency: LePub
Production company: Prodigious
Executive creative director: Luca Boncompagni, Diego Tardani
Creative director: Alessandro Padalino
Art director: Giulia Trimarchi
Copywriter: Gian Marco Panichelli
Account director (agency): Luigi Palma
Client account director: Giada Salerno
Managing director: Bela Ziemann
Strategic planner / strategist: Martina Rinciari
Pr director: Isabella Cecconi
Director: Tommaso Bianchi
Director of photography: Matteo Terzaghi
Music: Richard Aardenburg
Agency producer: Francesa Zazzera, Erica Lora Lamia
Event production: 2night
Additional company: Bruno Bertelli: Global CEO Le Pub, Global CCO Publicis Worldwide & CCO Publicis Groupe Italy Cristiana Boccassini, Mihnea Gheorghiu: CCO Roberto Avesani: Social Marketing Manager Helen Cowley: Marketing Director Michele Picci: Senior Creative Director James Thexton: Head of Marketing Live Sport