The heaviest words are easier to type

Creative idea

Young people in Slovenia don't want to talk about their hardhips. For them these are the heaviest words to say. And Tosemjaz, an online counseling platform, gives them the option to talk about it almost invisibly. To promote the platform we reached adolescents where they already take their feelings and thoughs - in school toilets.

Brand name: To sem jaz - Nacionalni inštitut za javno zdravje
Advertiser / client: Pristop d.o.o.
Product / service: Online counseling platform
Campaign name: The heaviest words are easier to write
Agency network: INDEPENDENT AGENCY
Agency: Pristop, Ljubljana
Media agency: Pristop Media d.o.o.
Agency chief executive officer: Žiga Gliha
Art director: Barbara Podlogar
Copywriter: Rok Artiček in Peter Zabret
Designer: Patricija Rantaša
Account director (agency): Patrizia Cresso in Ajda Kline
Client account director: Katja Turk in Mitja Vrdelja
Media director: Gregor Oblak
Strategic planner / strategist: Eva Šterk
Film production: Studio Bomba
Director: Aljoša Rebolj
Director of photography: Igor Perić
Music: music library
Screenwriter: Rok Artiček
Agency producer: Emina Halilović
Additional company: Peter Frankl, Blaž Berlec, Varja Čižmek, Klara Leben, Zala Iskra Strnad