VinziRast gets you back on your feet. For 20 years. 

Creative idea

2023. corona. Inflation. Huge energy costs. War. As multiple crisis is expected, everyone thinks of themselves. There are more and more people for whom things can no longer go on and who are slipping into homelessness. People who must not become invisible and whom we make visible again through the sculptures of the 'Glowing Wanderers'. The campaign was developed with New York artist Fanny Allié, including an exhibition at real former rest stops and real stories, told by real people - to make homelessness visible. Thus, as part of the campaign, the 20th anniversary of the homeless aid VinziRast was celebrated under the motto 'VinziRast helps up. For 20 years'

Brand name: VinziRast
Advertiser / client: Verein Vinzenzgemeinschaft St. Stephan
Product / service: VinziRast
Campaign name: VinziRast gets you back on your feet. For 20 years. 
Agency network: INDEPENDENT AGENCY
Agency: Heimat Wien HMT Marketing GmbH, Vienna
Additional company: Studio FREUDE FRD Design GmbH
Production company: ERNA Productions GmbH
Web address: https://vinzirasthilftauf.at
Executive creative director: Alexander Hofmann
Creative director: Simon Pointner
Art director: Fabian Kohlert
Copywriter: Felix Hohmann
Designer: Fabian Kohlert, Lisa Bouschet
Account director (agency): Clemens Nagele
Client account director: Renate Hornstein
Managing director: Markus Wieser
Photographer: Yannik Steer
Film production: ERNA Productions GmbH
Director: Christopher Lettner, Simon Pointner
Director of photography: Yannik Steer
Agency producer: Jürgen Madl
Post production: Blaupapier
Event production: Heimat Wien HMT Marketing GmbH
Additional company: Client: Veronika Kerres, Robert Korbei, Renate Hornstein, Elena Osenstetter Artist: Fanny Allié Animation: Romedius Tuerr, Selina De Carlo Website creation: Mirko Fina, Lisa Bouschet Concept: Simon Pointner, Felix Hohmann, Renate Hornstein