The Auschwitz Report

Creative idea

We used the culminating election campaign in Slovakia and pointed out the parallels in statements of current politicians with what the president of the Slovak fascist state, Jozef Tiso, once proclaimed. We created 10 controversial billboards with a colorized portrait of Jozef Tiso, which looked like the current election campaign. We symbolically covered the mouth of the Tiso with the inscription sprava.sk, which directed people to the web with a teaser for the new film Správa (The Auschwitz Report) about two Slovak Jews who escaped from Auschwitz . In addition, visitors to the site have learned more about where it can lead if history repeats itself.

Brand name: The Auschwitz Report
Advertiser / client: DNA Production
Product / service: Motion Picture
Campaign name: The Auschwitz Report
Agency network: PUBLICIS
Agency: MUW Saatchi & Saatchi
Web address: https://www.sprava.sk
Creative director: Martin Krafčík
Art director: Eduard Drexler, Jakub Kuvik
Copywriter: Martin Krafčík
Account director (agency): Zuzana Záziková
Client account director: Rasťo Šesták
Strategic planner / strategist: Patrícia Reichlová
Senior planner: Kamil Charvát
Agency producer: Niki Weng