We Moved Mountains

Creative idea

Gdańsk, a city on the Polish Coast, has a mild climate and rarely sees snow anymore. The mountains lie in the south, around 600 km from the Baltic. There, snow still comes in early winter. So we did the big move. To make people feel winter joy again, we moved mountains from the other side of the country and let people slide down to McDonald's front door. Celebrating the return of Drwala Burger, a beloved McD winter special. We brought the snow-covered slope to the coast to give people living there the same chance of experiencing a proper winter, sliding a slope and eating Drwala right after.

Brand name: McDonald's
Advertiser / client: McDonald's Poland
Product / service: Lumberjack Burger
Campaign name: We Moved Mountains
Agency network: DDB WORLDWIDE
Agency: DDB Warszawa
Production company: Papaya Films
Web address: https://ddb.pl/en/home/
Executive creative director: Zuzanna Duchniewska-Sobczak / Maciej Waligóra
Creative director: Jan Mirosław
Art director: Pablo Dominguez Agregan
Copywriter: Jan Mirosław
Account director (agency): Magdalena Lenartowicz
Agency producer: Anna Mogilnicka-Pojda
Post production: Rio de Post / Juice Sound
Event production: Papaya Films
Additional company: Marketing Director, McDonald's: Tomasz Dębowski Field Marketing Manager, McDonald's: Jakub Strutyński Set Designer: Scenografowie Sp. z o.o.