Castrol

Creative idea

In this campaign, service point locations functioned as both the campaign's launch and user guidance points. Geo-targeting was used to target nearby individuals. Ads were exclusively delivered to users actively tuned into digital car radios. With audio adaptive technology, three spot variants tailored to users' music preferences conveyed our message effectively. A groundbreaking click method was introduced, using Shake Me technology, prompting users to shake their phones to initiate the action. Compliant users were directed to their nearest service point seamlessly. This campaign employed innovative strategies for user engagement and personalized experiences.

Brand name: Castrol Turkey
Advertiser / client: Castrol Turkey
Product / service: Castrol
Campaign name: Shake Me
Agency network: GROUPM
Agency: Mindshare Turkey / Istanbul
Media agency: Mindshare
Additional company: Mindshare
Web address: https://www.mindshareworld.com/turkey/
Media director: Merve Beşiroğlu
Managing director: Mert Alhan
Strategic planner / strategist: Şebnem Kuk / Zumre Sejfula