THE BEAUTY OF THE MOMENT.

Creative idea

The campaign 'The beauty of the moment,' shows the very personal moments of the guests. They still exist, the very personal moments. This is how the subjects were created, the daily favorite cocktail, a full bath, red Chanel lipstick, walking barefoot through damp grass, and much more. Each subject was marked with the first name of the resident. Again and again. The ones that no one else sees. The ones whose beauty others may not even understand. The quiet ones, the colorful ones, the light ones. No sensations and yet sensational. Glimpses of light, moments of happiness. The moments of pure beauty. Captured for the moment. For eternity.

Brand name: CS HOPSIZ
Advertiser / client: CS HOPSIZ
Product / service: Palliative Center
Campaign name: THE BEAUTY OF THE MOMENT.
Agency network: INDEPENDENT AGENCY
Agency: KTHE TEAM FARNER WERBE GMBH.
Media agency: UN PANMEDIA
Production company: BLAUTÖNE, INES SCHIEMANN
Web address: https://www.kthe.at
Creative director: CORNELIA NEIDHARDT
Copywriter: NIKOLAUS LEISCHKO, AUS DEM HAUSE LEISCHKO