Our brand voice, your r-AI-dio ad

Creative idea

Telekom, has been a longtime supporter of SMEs' digital advancement, also encouraging them to integrate AI solutions in their operations. In their current campaign, businesses were urged to write radio ad scripts to promote their businesses and use the brands AI tool to create the actual ads. Telekom's AI-generated spots, voiced by their iconic narrator, aired on a major national radio station on October 18. The campaign provided advertising space to over a 100 businesses, showcasing the potential of AI in small business marketing and also Telekom’s expertise in SME digitization.

Brand name: Magyar Telekom
Advertiser / client: Magyar Telekom
Product / service: Telecommunication
Campaign name: Our brand voice, your r-AI-dio ad
Agency network: INDEPENDENT AGENCY
Agency: Mito, Budapest
Media agency: Wavemaker Hungary
Agency chief executive officer: Dániel Kövesházi
Chief creative officer: Balázs Pőcze
Art director: Georgina Dobrik
Copywriter: Bence Bán, Viktor Fazekas
Designer: Viktória Mezey
Account director (agency): Orsolya Nagy-Sándor, Edina Egyházy, Eszter Debrenszki
Strategic planner / strategist: Virág Kiss