Choose true, not fake!

Creative idea

Our eating habits reflect our lifestyle — showcasing our true rhythm, passions, and values. What you place in your shopping cart, fridge, or plate is a reflection of your real choices. Our campaign encourages teens to choose genuine options over fake ones. Lyrics: Їсти кріп — не кріпувато. Кріпувато — кожен день напівфабрикати. Вибирай тру, а не фейк. Головне що всередині Eating dill isn’t tacky. Tacky is having frozen foods every day. Choose true, not fake. Important thing is what's inside

Brand name: UNICEF Ukraine
Advertiser / client: UNICEF Ukraine
Product / service: Behavioural change campaign about healthy eating
Campaign name: Important is what's inside
Agency network: INDEPENDENT AGENCY
Agency: Postmen, Kyiv
Production company: Postmen Production
Chief creative officer: Olga Mykhalets
Art director: Iryna Pavlova
Copywriter: Maria Karatkevich
Designer: Olena Horobets, Oleksandra Bosa
Account director (agency): Hanna Savchuk
Film production: Postmen Production
Director: Olga Mykhalets
Director of photography: Ilya Rieznikov
Music: Igor Bondarenko
Agency producer: Olga Mykhalets
Post production: Yegor Kadomtsev
Additional company: Daria Varenyk, Project Manager