The 16Hz Project

Creative idea

How to raise money for an organisation dealing with attention disorders? We created a product that healthy people could buy to improve their attention. We used binaural beats that are able to alter the activity of our brain. We cooperated with scientists to create the correct audio parameters to produce track with contemporary music producers improving attention and verified its effect. The music track served as a product for the general public rising money for the non-profit organisation. Full audio track here https://16hz.bandcamp.com/track/the-16hz-project

Brand name: Liga za duševné zdravie
Advertiser / client: Liga za duševné zdravie
Product / service: Attention disorder Fundrise
Campaign name: The 16Hz Project
Agency network: INDEPENDENT AGENCY
Agency: Slovak & Friends
Web address: https://en.16hz.org/
Creative director: Róbert Slovák
Art director: Marek Čapkovič, Martin Szabó
Copywriter: Silvia Gašparcová
Account director (agency): Kristína Kočalková
Strategic planner / strategist: Romana Umrianová
Illustrator: Kate Bednarčíková
Music: Adam Kuruc, Marek Bohunický, Roman Ferianc, Jonatan Pastirčák, Marek Bohunický, Dalibor Kocián