nature unplugged

Creative idea

Velingrad Mineral Water, sourced from the untouched Rhodope Mountains, has one mission: to stand behind what’s real. In a world of synthetic soundscapes, the brand streamed the real thing—a 24/7 live audio feed from deep in the forest. No loops. No filters. Just nature, in its purest form. The platform became a daily ritual for thousands seeking calm and focus, aligning perfectly with Velingrad’s origin and values. With 3.7 million minutes streamed in just one year, the microphone will be kept live for four more. Because when your mission is to protect what’s real—nature does the talking.

Brand name: Velingrad Mineral Water
Advertiser / client: Tymbark Bulgaria
Product / service: Mineral Water
Campaign name: nature unplugged
Agency network: INDEPENDENT AGENCY
Agency: proof., Sofia
Media agency: proof.
Digital agency: proof.
Additional company: d:istinkt, Sofia
Production company: pudding:
Web address: https://www.poslushai.velingradvoda.bg/
Agency chief executive officer: Sava Ahmakov
Chief creative officer: Angel Iskrev
Executive creative director: Angel Iskrev
Creative director: Angel Iskrev
Art director: Emanuela Belovarski
Copywriter: kristiyan stoyanov
Designer: alexandra vacheva
Account director (agency): Lyubomir Kashilski
Client account director: Iva Dyankova
Media director: Maria Petrova
Managing director: sava ahmakov
Strategic planner / strategist: nikolay dievski
Pr director: diana ivanova
Film production: pudding:
Director: angel iskrev
Screenwriter: kristiyan stoyanov
Agency producer: zlatina teneva
Post production: ted amov
Post production producer: ted amov
Digital production: streamer.bg
Digital strategist: kaloyan kyurkchiev