Song of Nature

Creative idea

İş Bankası and TEMA Foundation began '81 Forests in 81 Cities' in 2008 and the project became the largest CSR afforestation project when it finished in 2017. For our 100th anniversary, we redefined and relaunched the project by fusing our “Bank of the Future” vision and cutting-edge innovation. Using PlantWave technology, we captured the bioelectric signals trees use to communicate and used AI to transform these recordings into sound. Enriched those sounds with local instruments and made “The Song of Nature”. Whilst we planted 2.2 million saplings, we invited everyone to experience this groundbreaking blend of creativity and environmental commitment.

Brand name: Türkiye İş Bankası
Advertiser / client: Türkiye İş Bankası
Product / service: Social responsibility
Campaign name: Song of Nature
Agency network: INDEPENDENT AGENCY
Agency: We İstanbul
Media agency: IPG 1924
Agency chief executive officer: Ayşe Aydın, Taflan Yörük
Chief creative officer: Alper Karan, Mustafa Hayit
Creative director: Uğur Sönmez, Serhat Varan, Asil Yıldız
Art director: Sedat Potur, Cansu Ayanoğlu, Yağmur Yılmaz
Copywriter: Berkay Diyaroğlu, Yaman Özel
Account director (agency): Çiğdem Uyar
Client account director: Müge Nevşehirli
Strategic planner / strategist: Merter Balcı
Senior planner: Oğulcan Coşar
Film production: Public Film
Director: Fatih Yılmaz
Music: Mono Jingles
Agency producer: Uğur Egemen İres
Post production: İmaj