DENIM SS'22 – for her - RESERVED

Creative idea

Our concept was a song inspired by the sound of the 60s/70s and is on the borderline of psychedelic, alternative rock. We wanted a piece in which there would be electric guitar, a distinctive bass line, a retro vibe, and vocals. Although the collection is for her, we opted for male vocals. The song from the first seconds sounds like it's for a fashion spot. That's what we look for with our work - everything has to match, even when we reach for production music. It has to sound authentic, and that's exactly how it sounds.

Brand name: RESERVED
Advertiser / client: LPP S.A.
Product / service: DENIM SS'22 – for her - RESERVED
Campaign name: DENIM SS'22 – for her - RESERVED
Agency network: INDEPENDENT AGENCY
Agency: MASSIVEMUSIC WARSAW
Additional company: MASSIVEMUSIC
Production company: Visual Crafters
Web address: https://youtu.be/8tmYG29K3no
Executive creative director: Michał Krajewski
Creative director: Michał Krajewski
Director: Bart Pogoda
Director of photography: Bart Pogoda
Music: Soul Woman by Antoinette Halliday, Jeremy Noel William Abbott, Louise Bernadette Dowd
Additional company: Music supervision: MassiveMusic Michał Krajewski – Executive Creative Director Christopher Sulenta - Music Creative Marianna Kosch - Music Creative Zofia Dutkowska - Music Creative Client: Agata Sawicka, Gosia Bruska, Adam Babinek , Maciek Czarnecki , Natalia Ogórek , Ola Maluchnik – LPP S.A.