DENIM SS'22 – for him – RESERVED

Creative idea

Our task was to find a suitable spoken-word piece that would speak in a 30-second form and leave a mark on the audience. The spot has an urban vibe but simultaneously alludes to the 70s/80s. We didn't want to bet on urban music solutions - we wanted something more. Our solution was post-punk, which flowed out of the cities just as urban music does today. Our inspiration was bands such as The Cure, Wire, and Joy Division. We relied on distinctive vocals and melody.

Brand name: RESERVED
Advertiser / client: LPP S.A.
Product / service: Collection Reserved DENIM SS'22 for him
Campaign name: DENIM SS'22 – for him – RESERVED
Agency network: INDEPENDENT AGENCY
Agency: MASSIVEMUSIC WARSAW
Additional company: MASSIVEMUSIC
Production company: Visual Crafters
Web address: https://youtu.be/jcsyPE7gF00
Executive creative director: Michał Krajewski
Art director: Bart Pogoda
Director: Bart Pogoda
Director of photography: Bart Pogoda
Music: Maze by James Donald Davies, Martin Neil Jackson, Skip Armstrong
Additional company: MassiveMusic - Music supervision/production Michał Krajewski – Executive Creative Director / MassiveMusic Christopher Sulenta - Music Creative / MassiveMusic Marianna Kosch - Music Creative/ MassiveMusic Zofia Dutkowska - Music Creative/MassiveMusic Łukasz Lewandowski - Executive producer / Visual Crafters Jakub Kaźmierczak - Production