The Counting Rhythm

Creative idea

Since the beginning of The War, 361 (158 when this case was published) Ukrainian children lost their lives, and additional 711 (258) children were wounded in the attacks. The idea is to show the world how parents care for their children so that they do not feel a painful fear of every threat of bombing, which is preceded by a frightening siren. Since the beginning of the war in Ukraine, which was started by Russia, sirens have been sounded several times a day in many Ukrainian cities. Even those far from the line of battle.

Brand name: Public organization 'INFORMATION ANALYSIS CENTER OF THE NATION SECURITY OF UKRAINE'
Advertiser / client: Public organization 'INFORMATION ANALYSIS CENTER OF THE NATION SECURITY OF UKRAINE'
Product / service: Information and analytical institution of the National Security and Defense Council of Ukraine
Campaign name: The Counting Rhythm
Agency network: INDEPENDENT AGENCY
Agency: Creative Right
Production company: Magai Production
Web address: http://mediarnbo.org
Creative director: Dmytro Zezulin, Iurii Gorbachevskyi
Strategic planner / strategist: Rastislav Rigo
Music: Nina Matviyenko
Additional company: Ukrainian lyrics: Dmytro Zezulin Slovakian and Checz lyrics: Rastislav Rigo Turkish lyrics: Yuliya Gololobova German lyrics: Lena Taraday English lyrics: Katarina Cochran VO: Volodymyr Chykysh (father), Dmytro Chykysh (son)