SHOWCASE

Greentunes

Awards: Shortlist
Entry code: 0408004GD22
Agency: ACG Budapest
Advertiser / client: E.ON Hungary
Group: D. AUDIO, Retail & Public Services

Creative idea

A study shows that urban people are so disconnected from nature that they lose interest in protecting it. E.ON Hungary decided to bring nature closer to them and remind them of the importance of sustainability. We created GreenTunes - tram stops featuring music generated by living plants. We used a special device (called Music of the Plants) that can translate plants’ biological processes into audio, giving them the chance to play music. We played a continuous stream of plant music where urban people least expected: at busy spots of Budapest that are heavily exposed to noise and air pollution.

Brand name: E.ON Green Energy
Advertiser / client: E.ON Hungary
Product / service: Service
Campaign name: Greetunes
Agency network: INDEPENDENT AGENCY
Agency: ACG Budapest
Digital agency: ACG Budapest
Production company: ACG Budapest
Web address: http://www.greentunes.hu
Executive creative director: László Nagy
Creative director: Rita Alberti
Art director: Dániel Kitai
Copywriter: Tímea Maróti
Designer: Mihály Harazin
Account director (agency): Daniel Calin, Petra Kriston, Szilvia Kránicz
Client account director: Alexandra Dr. Kovács
Media director: Bianka Bujdosó-Nagy
Managing director: Nikolett Blaskó
Pr director: Brigitta Kedves

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