Unbreakable

Creative idea

Everything is breaking down: healthcare system in Serbia, social ties and people. The number of depressive disorder cases has risen from 4% to 28,9%. Adequate support system is missing. To stop the further mental breakdown of Serbian society, we created THE UNBREAKABLE, a movement that for the first time brought together healthcare professionals with patients, their families and companies. We established a vital nationwide human network for support across the Serbia. Besides 360 campaign, we launched a 24/7 interactive first aid platform where people could ask experts for help and share their own experiences with depressive disorder.

Brand name: Hemofarm Foundation
Advertiser / client: Hemofarm Foundation
Product / service: healthcare
Campaign name: Unbreakable
Agency network: VML
Agency: New Moment New Ideas Company Belgrade
Web address: https://nesalomivi.rs
Executive creative director: Veljko Golubovic
Creative director: Igor Milovanovic
Art director: Igor Milovanovic, Ivan Apostolski, Bojana Rajicic
Copywriter: Djuro Radosavovic, Slobodan Vujanovic
Designer: Ivan Apostolski
Account director (agency): Sanja Stojanovic
Client account director: Jasmina Nikolic
Media director: Vladan Andjelkovic
Managing director: Zarko Sakan
Strategic planner / strategist: Ana Vehauc
Pr director: Masa Vuckovic, Zeljana Radovic
Photographer: Nebojsa Babic
Director of photography: Andrija Leko
Agency producer: Anja Turanski
Digital production: Goran Rudinac, Igor Dubravac
Digital strategist: Jelka Silbaski, Jelena Glisovic
Digital creative: Stevan Vlajic, Jovan Mirkovic
Additional company: Lazar Sakan, Creative manager Andjela Djuric, PR manager