Ban russia

Creative idea

On 24th of February 2022 Russia invaded Ukraine and started a full-scale war. Ukraine started to respond immediately, but there was the whole world that must react fast. We decided to push global corporations to adopt decisions of quitting Russia and boycotting business with an aggressor fast. The idea was to show how war transforms commercial taglines into bloody and aggressive slogans, so the context would be relevant to the war in Ukraine and russian horrible actions and use real war photography as background. Ruins and damages to civilians is not a suitable background to make money.

Brand name: Postmen
Advertiser / client: Postmen
Product / service: Ban russia campaign
Campaign name: Ban russia
Agency network: INDEPENDENT AGENCY
Agency: Postmen Kyiv
Web address: https://www.instagram.com/postmen.ua/
Art director: Ira Pavlova
Copywriter: Kateryna Riabchenko
Designer: Ira Pavlova
Account director (agency): Hanna Savchuk
Additional company: Copywriter - Olga Mykhalets