The Impossible Campus

Creative idea

University lectures hidden in a streaming service. Cinego placed the film art lectures of Freeszfe professors under movies as an audio track, giving the teachers a new, virtual campus to replace the one that was taken from them. People can easily access the Impossible Campus through the language menu on Cinego's platform – an option that film enthusiasts often use. By turning the streaming platform into a platform for academic freedom, The Impossible Campus transforms the everyday viewing experience into an act of support for film art. Through the lectures, people gain a deeper understanding of the films they love, and also the activism that drives the brand.

Brand name: Cinego
Advertiser / client: Cinego
Product / service: Film streaming platform
Campaign name: Cinego Campus
Agency network: DDB WORLDWIDE
Agency: DDB Budapest
Web address: https://www.cinego.hu
Executive creative director: Zsolt Balogh
Art director: Emese Gillotte
Copywriter: Dorottya Tóth, Ágnes Kiss
Managing director: Hannes Wirnsberger
Agency producer: Alexandra Kemenyiczki
Additional company: Creative Group Head: Dorottya Tóth Head of Art: Emese Gillotte Senior Project Manager: Judit Márta Sound engineer: Balázs Pejkó Producer: Sára Háló