Non Life Diet

Creative idea

Until now, there’s been no substantial campaign about anorexia in Poland. We’ve changed that. The campaign focuses on a podcast. It consists of a very moving anorexic's diary, and interviews. The author of the diary evokes powerful images that remain with you for a long time. The interviews provide knowledge presented by health specialists and those affected by anorexia. The podcast motivates to change. It leads to an LP with additional information and useful contacts. When undergoing anorexia treatment, psychotherapy is of key significance: words help and heal. Our podcast not only touched on such a crucial matter, but also it became an efficient therapeutic tool .

Brand name: -
Advertiser / client: 'Głód nie na żarty' Foundation
Product / service: non-profit
Campaign name: Non Life Diet
Agency network: Dentsu International
Agency: dentsu creative warsaw
Web address: https://kampania.glodnienazarty.pl
Chief creative officer: Marcin Sosiński
Creative director: Łukasz Kotliński
Art director: Katarzyna Smolińska
Copywriter: Justyna Nakielska, Jan Wasilewski, Anna Czubernat, Bożena Gorodnicka, Karolina Otwinowska
Designer: Katarzyna Smolińska
Managing director: Erika Maślak
Director: Bartosz Malina
Music: Bartosz Malina
Screenwriter: Karolina Otwinowska
Agency producer: Justyna Siedmiogrodzka
Post production: Bartosz Malina
Additional company: Weronika Wasiota, Hanna Piątkowska, Małgorzata Lach, Piotr Kowalczyk, Dominik Kopczyński