Special Love Operation

Creative idea

Putin started a war in Ukraine and with it draconic censorship and propaganda. Lied about the atrocities and called an all-out war just a Special Military Operation. Blocked Social Media plus 2,500 news websites operating in Russia. As Kremlin's censorship intensified, Tinder continued to operate normally. By using Tinder’s Passport, we could bypass the censorship and show Russians the truth about the war. We launched Special Love Operation, an invitation to outsmart Putin’s censorship. By simply changing the location on Tinder to anywhere in Russia, anyone can show Russians pictures and messages about the tragedy of Ukraine.

Brand name: Nehera for Ukraine
Advertiser / client: Nehera for Ukraine
Product / service: None
Campaign name: Special Love Operation
Agency network: INDEPENDENT AGENCY
Agency: JANDL Bratislava
Web address: https://specialloveoperation.com/
Executive creative director: Bernd Fliesser
Creative director: Alex Strimbeanu
Art director: Lukáš Fecko, Lucia Repová
Copywriter: Jakub Jurica
Designer: Peter Bučan
Media director: Kristián Ondriš
Managing director: Valér Hlobil
Strategic planner / strategist: Jakub Kováč
Digital production: Milan Szabo
Digital strategist: Soňa Čásárová