Telekom x Ivan and The Parazol

Creative idea

The rock band Ivan & The Parazol was in the middle of recording their new album and song 'Fejezd be' (Finish it) that they needed a music video for. Locked up millennials were bored at home. Telekom wanted to provide something meaningful to ease their frustration. So to put the tiles together, we created a challenge called 'Fejezd be otthon' (Finish it at home) and invited people to record themselves doing anything they feel like at home to the new IATP song. People used #FejezdBeOtthon tag and the new music video was created with the help of locked up youngsters.

Brand name: Telekom Hungary
Advertiser / client: Telekom Hungary
Product / service: Telekom Hungary Network
Campaign name: Telekom x Ivan and The Parazol
Agency network: INDEPENDENT AGENCY
Agency: Lounge Group, Budapest
Web address: https://fb.watch/5Mq8P7lSWM/
Creative director: Péter Radovics
Art director: Tamás Ungor
Account director (agency): Gergely Dovicsovicz
Client account director: Béla Szabó
Managing director: Gyula Balásy
Strategic planner / strategist: Bálint Simon
Director: Miki357
Music: Ivan & The Parazol
Additional company: Péter Barna - Segment communication leader / Telekom Hungary Enikő Czabányi - Communication manager / Telekom Hungary Dániel Sperczel - Client Service Director Gergely Dovicsovicz - Account group head Kata Szabó-Márkus - Account manager