Grand Job Experience

Creative idea

If you want to catch young people's attention you do it in-games... So, Kaufland created the Grand Job Experience, the first in-game recruitment experience that revolutionizes recruitment techniques for Gen Z. We leverage gaming to fully immerse young generations in Kaufland's store universe to practice real jobs and tasks in their preferred online environment. Not to mention that the players who entered the server were surprised to find a supermarket like the one in the real world, both in terms of appearance and store assets: working cash registers, truck cargo, floor washing machines, etc. We invited gamers to explore real jobs such as building caretakers, sales workers, cashiers, etc.

Brand name: Kaufland
Advertiser / client: Kaufland
Product / service: Retail
Campaign name: Grand Job Experience
Agency network: INDEPENDENT AGENCY
Agency: v8 Bucharest
Additional company: Nexus
Production company: Nexus
Creative director: Adina Stanescu
Art director: Adriana Paulică, Rareș Boghiu
Copywriter: Andreea Siran
Account director (agency): Corina Csosez, Andrei Dragu
Client account director: Alexandra Coancă
Managing director: Ionuț Andrei
Additional company: Estera Emanuela Anghelescu - Recruiting & Employer Branding Director Karla Beatrix Riskovics - Employer Branding Coordinator Ioana Alexandra Munteanu - Employer Branding Specialist